Would my towels stay on top of Gordon?

Yes, 100%. GORDON is a friction coefficient product. Most ladder rails are chrome or their surface finish is certainly of a satin presentation. So they shed towels in a way that our non-slip fine textured coating selected never will.

(Coefficient of friction is defined as the ratio of the force required to move to slide surfaces over each other, and the force holding them together)


How to connect Gordon to a power source?

Gordon can be hardwired to an on/off switch, timer switch or hard wired to a fused spur. When your electrician installs Gordon, your electrician can wire the unit to be controlled by a standard on/off switch, timer switch or 230v hardwired plug.  Many of our customers find the more efficient way to control Gordon is to have a timer that comes on 2 or 3 hours before using the towels (to ensure they are lovely and warm) and timed to go off 2 or 3 hours after using the towels (to ensure they are completely dry).

How much does Gordon cost to run?


Gordon uses 200 watts of electricity, so low power consumption compared to other heated towel rails. A single Gordon left on continuously for one hour would consume 0.2kWh and a double Gordon would consume 0.4kWh, that’s because they are 200w and 400w heaters respectively.

The cost will vary depending on how much you pay per kWh for electricity. For example, if you are paying 30p per kWh and Gordon is using 1/5th of this, the cost to run Gordon is around 5-6p per hour. The real cost saving in using Gordon compared to other heated towel rails is that Gordon warms and dries towels in a flash so you only need it on for 1/3rd of the time of a traditional towel ladder.

What colour options are there for Gordon?

White: RAL 9016

Black: RAL 9005

Dark Grey: RAL 7016

Sandcastle: Feature Finish

All RAL / Farrow & Ball colour match options

Will Gordon heat my bathroom?

Gordon’s primary function is to warm and dry your towels very quickly and efficiently.  The unit will give add some additional heat output, however, we don’t suggest you rely on it as a main heat source unless your bathroom is really small.


Does Gordon dry all 4 / 8 towels efficiently?

Yes, Gordon will! each of the 4 fins are designed to hold one towel each, so the unit will warm and dry up to 4 towels very efficiently and effectively.

How is Gordon controlled?

When your electrician installs Gordon, they will need to wire the towel warmer back to a control switch. The switch can be a simple standard on/off switch on the wall, or the most efficient method of control is a timer switch.

Is the Gordon available in 110V for installation in the US?

Yes, we have Gordons available for US and Canadian markets with heat mats specifically designed for 110v current.

What are the payment methods?

You can pay through Apple Pay, PayPal, All major Credit and debit cards and Clearpay. Clearpay allows you to pay in 4 interest-free instalments. 

How did you determine that Gordon can dry towels upto three times quicker than regular rails?

We reached this conclusion by running multiple tests. 

Our tests comprised warming the regular towel rails with their recommended heating element of 350w. Whereas, Gordon's warming element was just 200w.

The outcomes showed that to reach atmospheric humidity level, where all the towels could be considered dry, Gordon required only 84 minutes while the traditional rail required 27 extra minutes. In terms of powerful utilization of the energy, it implies that Gordon requires just 43% of the energy when compared to traditional rails to actually dry the towel. You can run Gordon throughout the year and still save up to £150 in energy prices when compared to traditional rails.

Can Gordon be installed on any wall material?

Yes, Gordon’s safe operating temperature and easy wall mounted bracket system means it can be installed on any wall material such as plaster, timber panel, tiles and MDF.

Is Gordan's powder coat finish tough?

Gordon’s powder coated finish is super tough and long lasting. It’s a dry pigmented polyester powder. The coating process uses an electric charge that causes the dry powder to fuse to the surface of the metal. This is then baked in a curing oven to achieve a smooth coating that creates a hard finish, much thicker and tougher than conventional paint providing a layer of protection against corrosion, scratches/chipping and fading. The pigment can’t transfer because it’s in the plastic itself, it’s not like a dye or ink.


Eskimo – Beautiful designer radiators and towel rails. Created by a bunch of designers and engineers, at our Bristol studio – Made by our skilled manufacturing team, at our Eskimo factory in Birmingham, England.

Eskimo was born and bred in North London, in the Spring of 2001. So we’ve been around for a bit. Founded by Phil Ward, he’s still about, the Company’s original ethos remains – passionately dedicated to saving the world from the ugly and impractical saboteurs of interior design. Leading in beautiful radiator aesthetics - clean lines and unique surface finishes. Whilst remembering the purpose of the products. Good looking, high-performance radiators & rails.
Nowadays we are also dedicated to product design & innovation that will warm our spaces without warming the planet.
Functional design doesn’t have to be ugly.

We have a small, but very talented and experienced team. This means that throughout the entire journey of your purchase, and beyond, you have our undivided attention (to detail). And it’s all done in the UK, so you can feel good about your Global Footprint.

We love a good natter, so call us on +44 (0)207 117 0110. We are actual humans that really like other humans, so we’ll be very happy to help you. You can also drop us a line at hello@eskimodesign.co.uk

If Mission Statements and Brand Values ‘float your boat’, have a little read of them here.


So why are we called Eskimo? It’s a slightly convoluted tale of family, music, second chances, and the brilliance of a name. The turn of the 21st century was a great time for music. It was also a great time for radiators. Back then the founder of Eskimo, Phil Ward, was involved in both, simultaneously DJ’ing, running a record label and running the family engineering business whilst the concept of making radiators that also looked good was just a twinkle in his youthful eyes.

Around that time Phil’s brother Mike had just ended his association with his music management company after their headline act – Esqimeau, flushed with the early success of a single decent record, had rested on their meager laurels, neglecting to write any further music, so consigning them to the capacious dustbin of musical history. As Phil’s radiator design business took off he was hunting for a name with abstract associations to hot and cold, but most importantly, to graphical eyes at least, a name that looked good in print. A logotype with an alluring typographical form and a brand name that rolled off of the tongue. Subsequently, Eskimo was kindly passed on through the Ward family, proving once and for all that every name deserves a second chance.

We then needed an explanatory companion in the form of a strapline. Immediately describing what we do whilst reflecting our Company tonality. LOVE MAKING HEAT has a dual message that is still adored today. Eskimo really DO love making heat, that’s what we do from the design of our heating products of course. Additionally, our heat outputs are so joyously high, that one can happily become naked in the name of love.

In 2002, in their New Year’s round-up of the previous year – the Guardian described Eskimo’s arrival as “the year radiators finally became cool” – never has a truer word been spoken.