IP 44 Certified
Eskimo Gordon
Energy efficient Electric Towel Rail
Gordon flash dries towels up to three times faster than the traditional ladder rails. Good for bills, great for the environment.
Engineered and made in Birmingham UK, Gordon is perfect for bathrooms of all sizes. Easy to install, and even easier to operate. Gordon is the best electric towel rail you will ever own
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Features
Holds and dries up-to 4 towels efficiently
Dries towels up-to 3x faster than the traditional rails.
Life time no corrosion warranty
Measurements
Height - 1000mm
Width - 208mm
Depth - 112mm
Shipping and Warranty
Shipping
We offer free 5-7 days free shipping on orders over £250. See checkout for full shipping details. (Free shipping is not available for Hawaii and Alaska regions)
Warranty
Eskimo Gordon comes with a 10 years warranty on the rail and 2 years warranty on the heating element. The heating element can be purchased separately after the warranty period.
How does Gordon work?
Gordon is a fully electric heated towel rail designed for convenience and efficiency. It can be directly connected to an On/Off switch or a timer switch, offering flexible control options. Compliant with UK regulations, Gordon is intended to be hardwired for safe and reliable installation.
Is Gordon available in the USA?
Yes, we ship 110v variant of Gordon to all orders coming from the US addresses.
As seen on
Gordon is a beautiful vertical heated towel rail
Gordon is carefully designed to support the way most of us are already used to hanging or dying our towels. The sleek modern design helps to save you space no matter what is the size of your bathroom.
Our vertical heated towel rail is engineered to provide exceptional value for money when it comes to power consumption. Gordon could be left on for the year-round and still would clock in less electricity usage than a traditional heated rail.
The aluminium built of Gordon also contributes to its phenomenal performance and contributes greatly to its power efficiency. Aluminium naturally generates a protective thin oxide coating which keeps the metal from making further contact with the environment. Not only does the aluminium built protect Gordon against corrosion, but aluminium also is an excellent heat and electricity conductor and in direct relation to its weight is almost twice as good a conductor as copper.
Multiple test results have shown that Gordon reached the optimum operating temperature up to three times quicker than the traditional heated towel rails. Gordon – flash drying towel warmer.
Browse Collection
Why a Heated Towel Rail Might Be the Best Bathroom Upgrade You’ll Make
Towels often stay damp and develop a musty smell when they’re bunched up or don’t dry properly between uses, especially in humid bathrooms. Gordon keeps them spread out and warm, helping them dry faster and stay fresh every day.
Why Gordon – Flash Drying electric Towel Rail?
SAFE TO TOUCH TEMPERATURE
Designed to operate at a constant Low Surface Temperature standard of 43°C ensures complete safety. The temperature will rise slightly when covered to minimise drying time and maximise efficiency.
UNMATCHED AIRFLOW
This was the clever part, how do you promote the convection currents that will provide a constant flow of warm dry air over the towel? This is where our two decades of experience designing high-performance radiators combined with state-of-the-art modelling techniques come in. It’s essentially all in the architectural design.
HUMIDITY
This is where traditional ladder-style towel rails fall short. Their horizontal design doesn’t allow for proper airflow, and the way towels hang on them traps a pocket of damp air underneath. Once that air becomes saturated with moisture, it can’t absorb any more, leaving parts of the towel damp for longer. Gordon’s vertical fin design fixes this problem. The tall, open fins create natural air channels that let humid air escape while pulling in dry air from below, helping your towels dry faster and more evenly.
Gordon is perfect for your bathroom
Designed, engineered and made in the UK for perfection.
Aluminium construction ensures rapid heat-up time – 100% recyclable.
Dimensions: 1000mm (height) x 208mm (width) x 112mm (depth).
Low energy consumption, efficient with maximum heat output.
Technically innovative flash drying technology.
Simple construction – no liquid filling as found in traditional rails- no leaks, no corrosion.
Holds up to 4 towels.
Completely safe to touch.
4 standard colour choices with 2-3 days lead time:
Non-slip powder-coated textured finish.
10-year warranty on the towel rail. 2 Years warranty for the heating element.
230v and 120v variants available.
A single Gordon left on continuously for one hour would consume 0.2kWh. Gordon does not need to be on for long durations to dry towels.
Eskimo Gordon
No Secrets, No Barriers - Gordon Believes in the Right to Repair
The Right to Repair movement is at the heart of Gordon’s design. While most electric appliances end up in landfill after a minor fault, Gordon is built to last a lifetime. It comes with a 2-year warranty on the heating element and a 10-year warranty on the rail, but even after that, it can be easily repaired at home by a qualified electrician. No hidden parts, no planned obsolescence, just smart, sustainable design that puts longevity and ownership back in your hands.
Sustainable Materials
Aluminium is among the most sustainable materials, thanks to its durability and infinite recyclability. Recycling it uses only about 5% of the energy required for primary production, greatly reducing environmental impact. Its ability to retain quality through repeated recycling makes it a perfect choice for Gordon’s eco-conscious design and manufacturing.
Featured reviews
Real results from real customers
Gordon’s Impact on your
Towels Hygiene
1
Prevents bacterial and fungal growth
Damp towels create a warm, moist environment that promotes the growth of bacteria and fungi, posing potential health risks. However, using Gordon, which is three times faster than traditional rails, can significantly reduce the time towels remain damp, directly limiting bacterial growth and enhancing hygiene.
2
Better Skin
Bacteria and fungus can multiply when towels are left damp for a period of time, which can become the culprit of skin "infections, acne flares, and irritation. This can be avoided by keeping your towels fresh and dry.
3
Prevents the risk of MRSA infection
“I worry about towels that remain damp or moist,” says Susan Whittier, director of clinical microbiology at New York-Presbyterian and Columbia University Medical Center.
“That’s a breeding ground for MRSA,” an infection caused by antibiotic-resistant Staphylococcus aureus. The expert further adds - . “As long as your towels are drying completely between use, there’s almost no chance of passing bacteria from one person to another,”
With Gordon, you can ensure a complete dry towel without waiting for too long that can be reused while eliminating the MRSA risks.
Compact. Capable. Dry your towels faster and save on your energy bills. Shop now for 4 or 8 towels
GORDON DOUBLE
Dries 8 towels efficiently
1000mm (Height) x 472mm (Width) x 111mm (depth).
Anti-slip paint coating, making sure no towel ever slips off.
400 WATTS
12 KGS
GORDON SINGLE
Dries 4 towels efficiently
1000mm (Height) x 208mm (Width) x 111mm (depth).
Anti-slip paint coating, making sure no towel ever slips off.
200 WATTS
7 KGS
Easy Installation Process
Unbox the towel rail
1
Drill the brackets
Drill the brackets on the wall as per the installation instructions, and then hang the towel rail.
2
Connect to the power source
3
10 Years
Warranty on the rail
Gordon combines sleek design and energy efficiency, perfect for any bathroom. Made from corrosion-resistant aluminum, it heats up to three times faster than traditional towel rails, ensuring quick drying and year-round low power use. Gordon – the ultimate towel warmer.
Interested in metallic finishes?
"Discover our premium collection of real metal Gordons, featuring stunning color finishes crafted through layers of complex power coats for an impeccable final look."
Frequently asked questions about Gordon
How long does it take for Gordon to get delivered?
Gordons are dispatched within 2-3 working days after getting an order. Deliveries across the UK are delivered the next day of dispatch. Deliveries to the US and Canada can take between 4-8 working days.
Would my towels stay on top of Gordon?
Yes, 100%. GORDON is a friction coefficient product. Most ladder rails are chrome or their surface finish is certainly of a satin presentation.
So they shed towels in a way that our non-slip fine textured coating selected never will. (Coefficient of friction is defined as the ratio of the force required to move to slide surfaces over each other, and the force holding them together)
"What is the amperage consumption of the Gordon towel rail?"
Gordon Single US variant - 1.82 amps
Gordon Double US variant - 3.64 amps
Gordon Single EU variant - 0.87 amps
Gordon Double EU variant - 1.74 amps
What colour options are there for Gordon?
White: RAL 9016
Black: RAL 9005
Dark Grey: RAL 7016
Sandcastle: Feature Finish
All RAL / Farrow & Ball colour match options
Will Gordon heat my bathroom?
Gordon’s primary function is to warm and dry your towels very quickly and efficiently. The unit will give add some additional heat output, however, we don’t suggest you rely on it as a main heat source unless your bathroom is really small.
How is Gordon controlled?
When your electrician installs Gordon, they will need to wire the towel warmer back to a control switch. The switch can be a simple standard on/off switch on the wall, or the most efficient method of control is a timer switch.
How did you determine that Gordon can dry towels upto three times quicker than regular rails?
We reached this conclusion by running multiple tests.
Our tests comprised warming the regular towel rails with their recommended heating element of 350w. Whereas, Gordon's warming element was just 200w.
The outcomes showed that to reach atmospheric humidity level, where all the towels could be considered dry, Gordon required only 84 minutes while the traditional rail required 27 extra minutes. In terms of powerful utilization of the energy, it implies that Gordon requires just 43% of the energy when compared to traditional rails to actually dry the towel. You can run Gordon throughout the year and still save up to £150 in energy prices when compared to traditional rails.
Can Gordon be installed on any wall material?
Yes, Gordon’s safe operating temperature and easy wall mounted bracket system means it can be installed on any wall material such as plaster, timber panel, tiles and MDF.
Is Gordan's powder coat finish durable?
Gordon’s powder coated finish is super tough and long lasting. It’s a dry pigmented polyester powder. The coating process uses an electric charge that causes the dry powder to fuse to the surface of the metal. This is then baked in a curing oven to achieve a smooth coating that creates a hard finish, much thicker and tougher than conventional paint providing a layer of protection against corrosion, scratches/chipping and fading. The pigment can’t transfer because it’s in the plastic itself, it’s not like a dye or ink.