IP 44 Certified

Eskimo Gordon

Energy efficient Electric Towel Rail

Gordon flash dries towels up to three times faster than the traditional ladder rails. Good for bills, great for the environment.

Engineered and made in Birmingham UK, Gordon is perfect for bathrooms of all sizes. Easy to install, and even easier to operate. Gordon is the best electric towel rail you will ever own

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As seen on

 Gordon is a beautiful vertical heated towel rail

Gordon is carefully designed to support the way most of us are already used to hanging or dying our towels. The sleek modern design helps to save you space no matter what is the size of your bathroom.


Our vertical heated towel rail is engineered to provide exceptional value for money when it comes to power consumption. Gordon could be left on for the year-round and still would clock in less electricity usage than a traditional heated rail.


The aluminium built of Gordon also contributes to its phenomenal performance and contributes greatly to its power efficiency. Aluminium naturally generates a protective thin oxide coating which keeps the metal from making further contact with the environment. Not only does the aluminium built protect Gordon against corrosion, but aluminium also is an excellent heat and electricity conductor and in direct relation to its weight is almost twice as good a conductor as copper.


Multiple test results have shown that Gordon reached the optimum operating temperature up to three times quicker than the traditional heated towel rails. Gordon – flash drying towel warmer.

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Why a Heated Towel Rail Might Be the Best Bathroom Upgrade You’ll Make

Towels often stay damp and develop a musty smell when they’re bunched up or don’t dry properly between uses, especially in humid bathrooms. Gordon keeps them spread out and warm, helping them dry faster and stay fresh every day.

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Europe’s Most Innovative Towel RAIL - DRY YOUR TOWELS 3X FASTER

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Why Gordon – Flash Drying electric Towel Rail?

SAFE TO TOUCH TEMPERATURE

Designed to operate at a constant Low Surface Temperature standard of 43°C ensures complete safety. The temperature will rise slightly when covered to minimise drying time and maximise efficiency.

UNMATCHED AIRFLOW

This was the clever part, how do you promote the convection currents that will provide a constant flow of warm dry air over the towel? This is where our two decades of experience designing high-performance radiators combined with state-of-the-art modelling techniques come in. It’s essentially all in the architectural design.

HUMIDITY

This is where traditional ladder-style towel rails fall short. Their horizontal design doesn’t allow for proper airflow, and the way towels hang on them traps a pocket of damp air underneath. Once that air becomes saturated with moisture, it can’t absorb any more, leaving parts of the towel damp for longer. Gordon’s vertical fin design fixes this problem. The tall, open fins create natural air channels that let humid air escape while pulling in dry air from below, helping your towels dry faster and more evenly.

Gordon is perfect for your bathroom

  • Designed, engineered and made in the UK for perfection.

  • Aluminium construction ensures rapid heat-up time – 100% recyclable.

  • Dimensions: 1000mm (height) x 208mm (width) x 112mm (depth).

  • Low energy consumption, efficient with maximum heat output.

  • Technically innovative flash drying technology.

  • Simple construction – no liquid filling as found in traditional rails- no leaks, no corrosion.

  • Holds up to 4 towels.

  • Completely safe to touch.

  • 4 standard colour choices with 2-3 days lead time:

  • Non-slip powder-coated textured finish.

  • IP 44 Rated.

  • 10-year warranty on the towel rail. 2 Years warranty for the heating element.

  • 230v and 120v variants available.

  • A single Gordon left on continuously for one hour would consume 0.2kWh. Gordon does not need to be on for long durations to dry towels.

Eskimo Gordon

No Secrets, No Barriers - Gordon Believes in the Right to Repair

The Right to Repair movement is at the heart of Gordon’s design. While most electric appliances end up in landfill after a minor fault, Gordon is built to last a lifetime. It comes with a 2-year warranty on the heating element and a 10-year warranty on the rail, but even after that, it can be easily repaired at home by a qualified electrician. No hidden parts, no planned obsolescence, just smart, sustainable design that puts longevity and ownership back in your hands.

Sustainable Materials

Aluminium is among the most sustainable materials, thanks to its durability and infinite recyclability. Recycling it uses only about 5% of the energy required for primary production, greatly reducing environmental impact. Its ability to retain quality through repeated recycling makes it a perfect choice for Gordon’s eco-conscious design and manufacturing.

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Real results from real customers

Gordon’s Impact on your

Towels Hygiene

1

Prevents bacterial and fungal growth

Damp towels create a warm, moist environment that promotes the growth of bacteria and fungi, posing potential health risks. However, using Gordon, which is three times faster than traditional rails, can significantly reduce the time towels remain damp, directly limiting bacterial growth and enhancing hygiene.

2

Better Skin

Bacteria and fungus can multiply when towels are left damp for a period of time, which can become the culprit of skin "infections, acne flares, and irritation. This can be avoided by keeping your towels fresh and dry.

3

Prevents the risk of MRSA infection

“I worry about towels that remain damp or moist,” says Susan Whittier, director of clinical microbiology at New York-Presbyterian and Columbia University Medical Center.

“That’s a breeding ground for MRSA,” an infection caused by antibiotic-resistant Staphylococcus aureus. The expert further adds - . “As long as your towels are drying completely between use, there’s almost no chance of passing bacteria from one person to another,”

With Gordon, you can ensure a complete dry towel without waiting for too long that can be reused while eliminating the MRSA risks.

Perfectly Designed to fit families of every size!

Compact. Capable. Dry your towels faster and save on your energy bills. Shop now for 4 or 8 towels

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GORDON DOUBLE

  • Dries 8 towels efficiently

  • 1000mm (Height) x 472mm (Width) x 111mm (depth).

  • Anti-slip paint coating, making sure no towel ever slips off.

  • 400 WATTS

  • 12 KGS

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GORDON SINGLE

  • Dries 4 towels efficiently

  • 1000mm (Height) x 208mm (Width) x 111mm (depth).

  • Anti-slip paint coating, making sure no towel ever slips off.

  • 200 WATTS

  • 7 KGS

Easy Installation Process

Unbox the towel rail

Carefully unbox the towel rail, make sure to look out for the hanging brackets.

1

Drill the brackets

Drill the brackets on the wall as per the installation instructions, and then hang the towel rail. 

2

Connect to the power source

Pair with a regular on/off or timer switch for energy efficient heating and drying. 

3

10 Years

Warranty on the rail

Gordon combines sleek design and energy efficiency, perfect for any bathroom. Made from corrosion-resistant aluminum, it heats up to three times faster than traditional towel rails, ensuring quick drying and year-round low power use. Gordon – the ultimate towel warmer.

BROWSE COLOURS

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Interested in metallic finishes?

"Discover our premium collection of real metal Gordons, featuring stunning color finishes crafted through layers of complex power coats for an impeccable final look."

Frequently asked questions about Gordon